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This web site has the following in the web site, "We provide breakthrough rapid diagnostic testing for the benefit of consumers, life insurers, wellness plans and self-insured health plans." We noticed that the web site also stated " Insurers enjoy a better underwriting process that leads to stronger relationships with consumers and a renewed focus on health and wellness." It also said " Wellness plans benefit from being able to benchmark actual health outcomes over time to better manage costs and measure ROI. How can the new AaHa!." The header had health insurance as the highest ranking optimized keyword. It is followed by exam and health which isn't as ranked as highly as health insurance.